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About Sellars

Heavyweight absorbent pads and rolls, barrel tops

A Tradition of Excellence

Sellars, located in Milwaukee, WI, is a leading manufacturer of shop towels, disposable wipers, and sorbents that are made with recycled fibers. Our products can be found in major big box retailers as well as many janitorial/sanitary maintenance, industrial, safety, and specialty distributors in North America and Europe.
Sellars started in 1985 out of John Sellars' basement and garage in Milwaukee, WI. Through hard work, dedication, tireless innovation, and a commitment to quality the company has grown from a small operation to a fully integrated manufacturer. Those principles are still applied today.

Sellars Sustainable Green Business Model

Our proprietary and patented technologies enable us to use recycled fibers to manufacture high performance, cost-effective disposable wipers and sorbents. Even though our green products are made with recycled fibers, our customers obtain better performance than the competing virgin products. That’s why, for instance, our oil only absorbent booms were called upon to help clean up after the Deepwater Horizon disaster in the Gulf of Mexico.

Natural Innovation

We’re the 1st manufacturer of DRC to produce a DRC wiper made with 40% post consumer recycled fibers- meeting the EPA Comprehensive Procurement Guidelines. Sellars has 24 US patents with 7 patents pending as well as 23 international patents also with 7 patents pending.

We invite you to experience the superior quality, innovation and cost effectiveness of Sellars products today.

One of Only Two Manufacturers
of DRC Towels in the World

Sellars is 1 of only 2 manufacturers of DRC towels in the entire world and we proudly make it here in Milwaukee, WI. It is preferred by customers due to its absorbency, durability and unmatched softness on hands and face.

Sellars Advantage

We provide not only high quality products made with recycled fibers but world class customer service and sales support, industry leading marketing materials to help our customers learn about our products, and a nationwide network of warehouses to quickly and cost effectively distribute our products in the quantities our customers really need.

Manufacturing done right...

As a company, Sellars is deeply committed to and passionate about the environment, as we have a unique green and sustainable story. Our products are made predominantly with recycled and renewable input materials leaving a smaller ecological footprint than comparable products made with virgin materials and have been recognized as such with a Green Jobs Award by SJF Institute and Green For All. While we are a medium size company, we are a company that is growing much faster than our markets through the success of our green innovation and focus on our customers’ needs.